How we started

From small events to a large-scale festivals, we provide customized, scalable cup solutions with added value for all stakeholders.

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The story behind the Durafest

It all started some years ago with the Original Cupkeeper, our popular cup holder used for large events: It’s a compact, well designed and durable cup holder for six cups in one hand. No more cardboard waste on the festival meadow!

When we saw the one-inch layer of disposable cups at the end of a rock festival day, we understood that we had to move to the next level beyond just cup holders alone.

Moreover, since we already had the cup holder, the move to durable cups was a logical step. So we started investigating this new challenge intensively.

Looking to our competitors we noticed that the main challenge is based on a logistic model of producing, selling, renting, cleaning and storing durable cups.

At Durafest we start from a customer centric approach. By listening carefully to the challenges of our customers, we build tailor-made all-in solutions perfect for their event, no matter how big or small it is.

Average plastic waste reduction



We offer sustainable solutions – both environmentally and financially – to event organizers.
The Original Cupkeeper is an innovative and durabe cup holder. The Original Cups is a complementary service and the next evolutionary step in sustainable event cups.



We want to contribute structurally to our clients and help them make their events as sustainable as possible.

Why choose us to manage your cups?

Trustworthy Partner

We work with experts only. Besides our own expertise we partner with other industry experts and sustainability consultants to help us achieve our vision.

Customer & user-centric

We provide custom models based on the event size, expected attendance, infrastructure, and more for the best user and customer experience possible.

Building ecosystems

Together with the large event organizer, we connect stakeholders and create sustainable value for each of them.

Locally Sourced

All of our reusable cups are produced in the EU, assuring the best quality and a lower ecological footprint.

Zero Costs

For all large events we strive for zero-cost solutions. We invite event organizers to use our online simulation tool to see how we make it possible.


In each business case, we apply an open-book approach. Whatever questions you have, we’ll provide you with answers. Each large event organizer has full access to the financial data of their project as well.


All our cups can be reused at least 200 times. At the end of their life they are 100% recycled to make new durable products.

Cup logistics

Before, during, and after the large events, we handle everything so you can focus on other areas of the event.

Highest cleaning standard

We bring our mobile team to handle all cleaning needs and aim for the highest hygiene standards in the industry.

Your cup master plan should encompass all aspects of the event, including: hygiene, logistics and financials. The focus is on customer satisfaction, from organizer to visitor.


Koen Heyvaert,


Our Team

The people who make things happen in our company and who help build the future of sustainable events.

Johan Verrue
Koen Heyvaert
Dieter Van Biesen
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Ready to get started? Get in touch with us and tell us about your upcoming event.

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