Most of our competitors deploy a revenue model based on the loss of reusable cups during an event. For instance, at large events the cups can be used free of charge, but as an event organizer you pay 50 to 70 cent per lost cup. Hence, the more cups lost, the more our competitors earn from the event organizer. That’s not how we operate. Instead, we come up with innovative solutions to help minimize waste and improve sustainability.
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